Bmw International Marketing Essays

Bmw International Marketing Essays Bmw International Marketing Essay Bmw International Marketing Essay The BMW Group has been very successful in achieving international status. There are three brands within the entire BMW group: BMW, MINI, and Rolls-Royce Motor Cars. The entire group is committed to providing high quality with all of its products as well as its services. There have been many defining moments in the History of the BMW group. The group was founded in 1916, and was originally called Bayerische Flugzeug-Werke (BFW), standing for Bavarian Aircraft Works. In 1917 the company was renamed Bayerische Moteren Werke (BMW), standing for Bavarian Motor Works. The company constructed a plant in Munich and built engines for military aircraft there until 1918. BMW established plants over Germany that eventually underwent rapid expansion for the volume production of aircraft engines. In 1939, the BMW company took over Brandenburgische Motorenwerke, based in Berlin, Germany. After WWII, the Munich plant had many serious damages from the air raids. In 1945, the US military government issued orders that the plant in Munich had to be dismantled. This caused BMW to lose control over its assets for at least four years, in other locations, even longer. In 1948, the first volume-production motorcycle was sold in another country, and by 1950, motorcycles were already being exported. By 1967, The BMW Munich plat was no longer the largest plant in the world. Dingolfing took over the title after Munich reached its capacity. In 1972, a BMW importer in South Africa seemed to be having issues with potentially facing bankruptcy. The Board of Management then set up a factory in South Africa which became the first production plant outside Germany. BMW gradually took over sales from all of its key markets with importers, starting with France. This was set up to protect profits, as well as to help grow European integration. In 1977, Berlin had a new BMW factory built, and six years later they opened their doors for manufacturing car components as well as motorcycles. BMW decided to build a car plant in the USA in 1992 which therefore branded themselves as a global company. The production of the Z3 roadster was opened in 1994 in Spartanburg, South Carolina. This vehicle was exported all over the world from Spartanburg and eventually the location extended production facilities for the BMW X5. In 1994, BMW purchased the British-based Rover group which contains the brands Rover, Land Rover, MINI and MG. Later, in 1998, Rolls-Royce was acquired by BMW from Volkswagen. The BMW group did not have the rights to vehicle factory until 2003. From 2000 onwards, the Rover group ad lost almost half of their revenue and the costs of restructuring the company had been quite expensive. The BMW Group sold Rover and MG for ten pounds, and later sold Land Rover. The MINI brand is currently still retained by the BMW Group. The entire group has been focused in the international car market since the 2000s, and has their sights set firmly on the premium sector. The company’s objective is clearly defined as â€Å"The BMW Group is the leading provider or premium product s and premium services for individual mobility. †